Overseas model/models shown
Celebrating 25 years of unconventionality
Guided by a forward-thinking spirit since 1998, smart has always embraced unconventionality and inspired to imagine an optimistic future. We combine premium quality, intelligent features and contemporary design so it can be adapted seamlessly to our lives. Together, let's embrace the power of electricity, evolve with the needs of time, and continue to push the boundaries of what's possible.
We have defied convention and redefined mobility for a quarter of a century. From the beginning, we sought innovative solutions for the challenges of city life. As our all-electric smart #1 hits the road, we reflect on our non-conformism by highlighting original achievements, magic moments and the stories that shaped our attitude and vision. While the appearance of our cars may have changed, we still show how successful unconventional can be.
Always anticipating the mobility of tomorrow
We continually evolve to meet the ever-changing mobility needs, pushing boundaries and embracing new technologies. With the fortwo city coupé smart brought the first car of this kind to the mass market with a goal to revolutionise urban mobility.
Extraordinary
The smart fortwo edition by Jeremy Scott introduced true uniqueness in colour and material choices. Loved by fans for expressing individuality combined with an unconventional approach to mobility. This distinctive approach is still visible today.
Visionary
In 2008, we already began to embrace the power of electricity with the smart fortwo electric drive. Today, we are proud to be an all-electric brand, showcasing our commitment to sustainable mobility.
We want to celebrate this next chapter with you
Together with you, we are the architects of tomorrow. To be part of this journey, sign up for our newsletter to get news about upcoming exhibitions, events and more.
Exhibition
In our exhibition, we invite visitors into an immersive experience of sound & light, textures and materials to understand our unconventional approach and view on our heritage, our developed identity and a better tomorrow.
smart times
Experience the spirit of smart at the smart times event, our renowned gathering of enthusiasts and visionaries. Connect with like-minded individuals, celebrate our shared passion and take part in discussing the future of mobility.
A keepsake for the future
Capture the essence of smart with our commemorative book. Dive into the captivating stories, iconic designs, and pioneering spirit that illustrate our mindset.
