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Celebrating 25 years of unconventionality

Guided by a forward-thinking spirit since 1998, smart has always embraced unconventionality and inspired to imagine an optimistic future. We combine premium quality, intelligent features and contemporary design so it can be adapted seamlessly to our lives. Together, let's embrace the power of electricity, evolve with the needs of time, and continue to push the boundaries of what's possible.

We have defied convention and redefined mobility for a quarter of a century. From the beginning, we sought innovative solutions for the challenges of city life. As our all-electric smart #1 hits the road, we reflect on our non-conformism by highlighting original achievements, magic moments and the stories that shaped our attitude and vision. While the appearance of our cars may have changed, we still show how successful unconventional can be.

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