• smart is making a splash at Brisbane Fashion Month, with smart #1 and #3 showcased at the runway, aligning with contemporary fashion designers in a unique convergence of style and innovation backing the new brand claim ‘open your mind’.
• In partnership with Lei Shing Hong Group, smart is deeply cultivating and making long-term inroads in the Australian market.

(October 18, 2024, Brisbane) Following the successful launch of the #1 and #3 in partnership with Lei Shing Hong Group in Australia, as the exclusive vehicle partner, smart is aligning with contemporary fashion designers in a unique convergence of style and innovation at Brisbane Fashion Month (BFM), telling unique stories and igniting new inspiration, backing the new brand claim ‘open your mind’.

smart Shares Runway with Creative Fashion Icons

Brisbane Fashion Month is a month-long series of events that showcases the best of Queensland’s fashion community. The perfect visual alignment of smart’s new generation vehicles against the backdrop of a contemporary fashion show is a testament to the brand’s integration of premium design with cutting edge style. A smart #1 show car is also making an appearance at BFM, along with its more muscular sibling the smart #3. The smart #1 and #3, designed in collaboration with the Mercedes-Benz Global Design team.

The creative collaborations with notable fashion designers and icons alike highlight the positive co-creative synergy embodying the open minded co-creation of smart. Emily Gradon, with her brand Tribe Tropical, and Chamani, through her eponymous label, both highlight how contemporary fashion can intertwine with themes of health, empowerment, and environmental awareness, mirroring the values embedded in every smart vehicle, and another inspiration resonance of the derivative art IP of ’open your mind’ – smart COLLECTION.

Open-minded and Sustainable Development in Australia

Partnering with LSH, smart’s participation in BFM indicates the sign of sustainable and long-term development in Australia. Looking ahead, Australia is poised to be a pivotal market for smart. As we embrace the future with ‘open your mind’, we will explore new possibilities to redefine urban mobility worldwide together with our customers.

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About smart Automobile

Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. smart Automobile was officially established in 2019 with a forward-looking “China-Europe, dual home” global development strategy, and is committed to becoming a world-leading, new-premium, intelligent and all-electric auto brand.Following the comprehensive renewal of the brand, product and business model, smart will “Sprint to the Next Level” and has updated its brand claim. “open your mind” reflects a commitment to embracing diversity of thoughts, cultures, and beliefs, with an optimistic and open attitude, and making inspiration a reality through innovation. Engineering, research, and development for the new generation all-electric vehicle portfolio is led by the smart R&D team, with the Mercedes-Benz Global design team overseeing vehicle design. smart has now launched three all-electric SUV models, the smart #1, smart #3 and smart #5, with 100,000 unit deliveries of the #1 and #3 across 31 global markets made in just 20 months. In August 2024, the all-new smart #5 was unveiled in Brisbane, Australia, representing the brand’s official entry into the premium mid-sized electric SUV segment. From 2022 to 2025, smart will bring an all-new model to customers each year, further enriching the new generation all-electric product portfolio.